The SMS pitch
One of the hardest things to come up with as a self-employed individual is the elevator pitch. At least if you’re anything like me.
Its not that I don’t have a profound idea about the value I bring to clients. I do. But I just have a real hard time boiling it down to something tangible enough for use in the elevator.
I have been thinking a great deal about this, and maybe it’s because the idea or the image of the elevator is to weird for me. Are we talking a two storey building or a 50 storey building going all the way from the top way down to the lobby. I don’t know about you but that makes a big difference to me.
For the same reason I was quiet thankful when Stowe Boyd came up with the idea of the TwitPitch - the micropitch fit for Twitter. Because 140 letters/numbers - or the equivalent of a SMS - is something I can relate to.
I have still not completed my own TwitPitch, but I’m more positive than ever that I can.
2 comments
I am going through the same struggle what you seem to share. The elevator pitch the SMS pitch and the TwitPitch. Wonder that if it works it will only for Once in a life time opportnuity. may be after the first successful pitch you won’t need to make another elevator/SMS/Twitter pitch.
Regards
Vinod Agarwal - Multitasking Entrepreneur
Hi Vinod,
Thanks for your comment. Maybe your right. Maybe one succesful pitch is enough. However I do think that from a personal branding perspective too, having a decent very short pitch would be great.
The great thing about a super short pitch is that it demands that you really get to the core super, super fast. If you can’t do that anyway, just maybe what you’ve got to offer isn’t that good after all?
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