Playing with video

Its a time consuming struggle to keep a high degree of visibility. Yet, its essential when you’re self-employed. Because that - and the rumours flying around about the great work that you do - is what makes you stay in business.

In an effort to add yet another gun to my visibility artillery, I have started playing with video. During my last trip to the US I bought a Sony Handycam with the intention of using it as an extra media tool in my company. And today marks my first attempt at publishing video with this little bit about Clay Shirky’s “Here Comes Everybody” and the implications of that same book for how media companies should handle usergenerated content.

The plan going forward is to use video whenever appropriate. For now it’s for my new Video Column, but lets see how that involves. Because as self-employed you can never get visibility enough.