Do you rely on Google?
My small business is deeply dependant on Google’s services. I use Google Apps for my own domain, and I share documents, spreadsheets and the likes using Google servers.
So what if they crash? Or what if my account is disabled for no apparent reason, as Chris Brogan mentions happened to a guy called Nick Saber? Where would that leave me? Where would that leave you, if you - as I - have become very dependant on Google?
This is worth a serious reflection. Because as more and more computing moves into the cloud, and services we use for our daily business travel the same way, the pitfalls are getting deeper and more serious. So better think of an emergency plan (the good old ones like backup etc.).
2 comments
Very true, everyone definitely should rethink the approach to relying on Google too much and enable some backup process (download emails to a desktop client, export OPML from Google Reader and make copies of your documents to your hard drive as well). And probably it will also be wise to use some competitive services in addition to Google’s - like having an account on Flickr in addition to storing your photos on Picasa.
Indeed, Svetlana. I’m wondering whether this is actually Microsoft’s greatest shot at giving the Software + Services strategy a real push forward? Because this is essentially (even though I’m not sure they are aware of it) what they’re arguing.
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