In love with the edge

There is one particular recurring time, when I find myself searching for the right words. That’s when people ask me, what I do? I admit that as self-employed this is unfortunate timing. Because if you can’t explain in short, clear terms what you’re doing and how you’re contributing with value, how are you ever going to get any clients, right?

Well, it’s not such a black’n'white issue, because of course I can explain what I do. But people do sometimes get a distant look in their eyes when I start telling them about being on the edge looking for new answers to existing and future challenges for my clients.

So why not stay closer to the core? Why not do newsletters, blog consultancy and SEO like everybody else? Because I’m in love with the edge. I get drawn by forward thinking people and the thoughts they kick off inside my head. And I see the fun challenge in trying to get that to bear with clients, who more often than not are not even remotely at the edge yet.

After all having fun is a fundamental part of my drive. And that is the whole difference.