Pissing your customers off

One of the first rules of business is that if you continually piss your customers off, you’ll soon be left without any and thus be out of business. This is especialy true for small businesses such as us self-employed, and sometimes one could only wish that the same would be true for bigger corporations.

Take the iPhone as a great example. It’s being rolled out in more countries - and in Denmark too. But here’s the problem: Apple has chosen what is in my humble opinion one of the worst carrieres, namely Telia, as their partner, and in return Telia has put together the most ridiculos subscription offering. Heck, it’s barely an offering.

What Telia is essentially doing is pissing their customers off. Instead of using the iPhone craze to build new customer relationships, they decide to go gready from day one. Instead of enthusiastic customers, would be customers are now talking about how Telia can be circumvented and how sending gazilions of emails to the company can hopefully make them change their mind.

If I adopted the same tactics as Telia, I would soon be out of business.