Taking advantage of your scarce resources
The one thing you’re bound to have very little of, when you’re self-employed, is personal resources, aka time. You’re bound by the 24 hours a day - where you also have to set aside time for eating, sleeping, family etc - and by being on your own. There’s only so much you can do.
Now, wouldn’t it be great, if you could spend those hours on things, you thought were just plain fun. On exciting projects, great clients and on making a difference? I know, I think it would.
In order to get there, I think a plan is necessary. A plan of letting the world know of the scarcity of my resources, and how valuable they are to prospective clients.
Seth Godin has a great post about taking advantage of scarcity, which - even though its based on products - I think you could adapt to being self-employed and doing consulting.
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