Spread the Joy: Make a difference

One of the best motivations for embarking on something new is to want to make a difference in this world. But however nice an aspiration it may be, as a self-employed individual pushing for change can be hard. There’s only so much you can do, right?

Well, perhaps not. It’s all about the idea.

Look at Joy Apparel for instance. This is a t-shirt company that lets you buy t-shirts, with somebody elses drawn face right at the place of the heart. The idea is to promote peace and understanding across borders by allowing you to use a t-shirt to relate to a complete stranger in a very different way.

It’s all started by this one man: Jeff Woodrow. And this is key. Because Jeff had an idea or a vision about wanting to contribute to change in the world. Admitted, he can’t solve everything, but he’s t-shirts are making a difference to the people who buy and wear them. And in the end that’s all that matters.

(Via Procrastrinating Entrepreneur)